This is a story about data. The data types you own, how data changes, and a pragmatic view of data threats.

It’ s also a story about risk. How we measure it, our ability to plan for it, how it changes, and its never-ending presence. But first, let’ s explain how we got here.

DATA AND METHODOLOGY

Rubrik Zero Labs strives to deliver actionable, vendor-agnostic insights to reduce data security risks. To that end, we incorporated findings from four primary sources.

RUBRIK TELEMETRY = We utilized Rubrik telemetry in an effort to understand a typical organization’ s data estate and the risk realities.

WAKEFIELD RESEARCH = Perspectives from 1,600 + IT and security leaders

CONTRIBUTING ORGANIZATIONS = Research from respected cybersecurity organizations and institutions

RUBRIK TELEMETRY

Rubrik Zero Labs believes if organizations trust us with their data, we must be transparent about what their data tells us. Speaking of transparency, here’ s what makes up our telemetry and how it influences our perspective.

Note: This study contains the first use of Laminarderived data. Laminar is a leading data security posture management platform acquired by Rubrik in 2023.

Total volume of data secured:

• 42 exabytes of logical storage

• 963 backend petabytes( BEPB) of physical storage

38.4 + billion sensitive data records

PRESENTED BY

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RUBRIK PARTNERS = Research and guidance from two Rubrik partner organizations

Data covers 1 Jan 2023 through 31 Dec 2023 EB vs. BEPB

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